Madrid, July 2025 – Newline Interactive, a global leader in interactive displays and collaboration solutions, is delighted to announce the appointment of Albert Chen as its new General Manager for Europe.

Albert Chen is an accomplished international executive with over 20 years of experience in the electronics and Pro-AV industries. Before joining Newline, he held senior leadership roles at global technology companies such as Huawei, where he led go-to-market strategies and business development across Europe and the UK. Throughout his career, he has been recognized for driving innovation, expanding market presence, and building high-performing, customer-focused teams on an international scale.

Since joining Newline Interactive, Albert has been instrumental in shaping the company’s growth strategy in Europe and Asia-Pacific. As Vice President and later General Manager for both regions, he has led the expansion of Newline’s local teams, strengthened channel partnerships, and championed the brand’s reputation for delivering cutting-edge interactive solutions tailored to the needs of educators and businesses alike.

Albert is known not only for his deep industry expertise, but also for his collaborative and people-centered leadership style. He believes in empowering teams, listening carefully to customers, and cultivating partnerships based on trust and shared goals. His strategic vision and passion for innovation have earned him respect across the industry.

In his new role as General Manager for Europe, Albert will focus on further enhancing Newline’s local presence, supporting partners, and helping organizations across the continent unlock new ways of teaching, learning, and collaborating.

“It’s an honor to take on this role,” said Albert Chen. “I’m passionate about building strong, diverse teams and working hand-in-hand with our partners to deliver real value. Europe is such a dynamic region, and I look forward to deepening our relationships and continuing to help our customers achieve more together.”

Newline Interactive warmly welcomes Albert to his new position and is confident that his leadership will inspire the company’s European team to reach new heights of success and innovation.

Newline Interactive Europe Press Office

For further inquiries, please contact:

Piotr Morko
European Marketing Manager
pmorko@newline-interactive.com