London, 4 June 2026. — In a fast-evolving tech market, tangible experiences and direct contact with products make all the difference. With this in mind, Newline celebrated the eagerly anticipated reopening of its London showroom on the 2nd of June. The event brought together a prominent network of distributors and resellers, who attended a unique open day designed to explore, test, and experience the potential of the brand’s interactive solutions first-hand.
The refurbished showroom is located within the exclusive space that ORN Furniture holds in the British capital—a setting that was by no means chosen at random. Far from cold, purely technical demonstrations, this environment showcases the perfect integration of Newline displays within a real workspace, seamlessly blending cutting-edge design, corporate furniture, and next-generation collaborative technology.
A Day of Reconnection, Innovation, and Networking
Between 10:00 and 17:00, the Newline Interactive UK team played host, welcoming partners and clients throughout the day into an environment that stood out for being both functional and highly welcoming. Attendees were not only able to test the performance, precision, and intuitive interface of a selection of the firm’s flagship products, but they also enjoyed a premium food and drink catering service, which encouraged a relaxed exchange of ideas and informal networking.
The success of the event was backed by the leadership of the local team. Alongside key management figures, Kelly Price and Jane Ledwood completed what attendees did not hesitate to call Newline UK’s “trio of aces”, demonstrating an absolute commitment to the channel and providing personalised attention during every demonstration.
Voices of the Day: Strategic and Product Vision
The reopening also served to reaffirm the company’s growth plans in the region, as highlighted by its main spokespeople.
In the words of Gary Beckett, Country Manager of Newline UK: “The reopening of this showroom represents a fundamental milestone in our channel support strategy in the UK. We didn’t want to simply display technology on a wall; we wanted to create an environment w here our distributors and partners could see how Newline transforms real meeting spaces, facilitating natural collaboration and boosting daily productivity. This space is designed by them, for them.”
For his part, Jaime Montejo de Garcini, Chief Product Officer of Newline, highlighted the value of tangible innovation: “Being able to bring our partners into this interactive space allows us to demonstrate the true differential value of our ecosystem. Every display and software solution we have selected for this showroom reflects our obsession with usability, image quality, and seamless integration. The response and direct feedback we received today from industry experts confirm we are on the right track.”
With this revamped showroom, Newline not only consolidates its presence in the British market but also provides its strategic allies with a top-tier sales and inspiration tool, proving that the future of collaboration can already be touched and experienced in the heart of London.
Do you wanna visit it? Contact us here.
